Sponsorship Opportunities

The Toshiba Classic is a week unlike any other in Orange County.

To view the 2011 Marketing Guide, click here.

Every year, the Toshiba Classic attracts a field of professionals that is a virtual Golf Hall of Fame. The leader-board is filled with names like Bernard Langer, Jay Haas, Hale Irwin, Fuzzy Zoeller, Tom Kite, Peter Jacobsen and more. Massive galleries file into Newport Beach Country Club to lend a level of excitement that has established the Toshiba Classic as the finest stop on the PGA Champions Tour. And those fans have historically been treated to some of the most riveting golf action in Tour history, including five playoffs in our twelve years.

The Toshiba Classic is also about community. The tournament is “owned and operated” by Hoag Hospital Foundation, and as such, the majority of the proceeds from the Toshiba Classic benefit Hoag Hospital’s Centers of Excellence. In addition to Hoag, tournament proceeds have been contributed to over 45 other charities. The tournament generates over $1,000,000 for charity annually, and our 13 year total exceeds $13 million.

The reason our charitable financial success is simply the generous support of Southern California businesses. With over 150 sponsors, 1000 volunteers and 85,000 spectators participating each year, this tournament has become a tradition in the Orange County business community. This high-end audience offers our sponsors unparalleled opportunities for networking with other Orange County businesses and marketing products in what is virtually a “B to B” setting.

The tournament also provides additional benefit to the community beyond the charitable impact. The Toshiba Classic is televised domestically on The Golf Channel, and internationally on PGA Tour television partners overseas. This exposure for our community provides benefits that are immeasurable, and the positive light shed on Orange County residually impacts the businesses and individuals who reside here. In addition, the tournament fills hotel rooms, restaurants and businesses during the competition, providing an enormous influx of dollars into our economy. In fact, a recent independent study by Economic Research Associates calculated the economic impact of this tournament to exceed $26 million. To view the full report, click here.

And while the bottom line is charity and community, we pride ourselves in providing an outstanding opportunity for our sponsor to derive a return on their investment. With spectacular hospitality programs, unique promotional and advertising opportunities, and memorable pro-ams, the tournament allows our sponsors to grow their business through relationship marketing and distinctive exposure to a demographically perfect audience.

We are confident you will find that the tournament has avenues for your organization to participate as a sponsor that will provide opportunities for enhancing your business while benefiting your community. Customized sponsorships are available, and we are happy to help craft a program that fits your company’s objectives.

The Toshiba Classic management team takes great pride in servicing our corporate partnerships and our sponsors’ success is paramount in our planning and management process. We invite you to join our sponsor family and experience first-hand the excitement and benefit of a Toshiba Classic sponsorship.